Face to face

In case of Face to face survey the interviewer physically travels to the respondent’s location to conduct a personal interview. In this survey a standardized script is followed without deviation, just like a mail or telephone survey. From the respondent’s point of view, the process could not be easier: the interviewer arrives at a convenient, pre-arranged time, reads the survey for you, deals with any questions or problems that arise, records your answers, and is shown the door.

No one calls you during supper and there are no envelopes to lick. This ease of response in fact makes face-to-face surveys ideally suited for populations that have difficulty answering mail or telephone surveys due to poor reading or writing skills, disability, or infirmity.

f2f

It offers significant advantages in terms of the amount and complexity of the data that can be collected..

Face-to-face surveys also offer advantages in terms of data quality. More than any other survey delivery mode, a face-to-face survey allows researchers a high degree of control over the data collection process and environment. Interviewers can ensure, for example, that respondents do not skip ahead or “phone a friend,” as they might do when filling out a mail survey, or that they do not watch TV or surf the internet during the interview, as they might do during a telephone survey. Since the interviewer elicits and records the data, the problems of missing data, ambiguous markings, and illegible handwriting that plague mail surveys are eliminated. If the respondent finds a question to be confusing or ambiguous, the interviewer can immediately clarify it. Similarly, the respondent can be asked to clarify any answers that the interviewer cannot interpret.